Socially Good Fashion
Since the advent of TOMS, many companies have followed in their canvas footsteps to create social change by appealing to consumers’ spending trends. The One for One model is very popular, this takes a particular product and provides that product whether a pair of shoes, glasses, or socks for someone in need for every item purchased. This is the socially good BOGO (buy one, give one), here’s where I am trending this fall.
MITSCOOTS SOCKS (Austin, Texas)
Mitscoots sells 100% US made socks for your feet. For every pair you purchase, they give away a pair to someone in need. Plus, they employ those less fortunate to package and ship the orders. This mission of Get + Give + Employee doubles their impact. About a week after my first order, it was awesome to read that the fellow that packaged my order bought his first home from his earnings working for Mitscoots. That’s impact. For your Feet: http://www.mitscoots.com/
ESPEROS Bags (Austin, TX)
Esperos works to improve the education of children in need around the world. Working with Pencils of Promise and Fonkoze, their mission is to help send a child in need to school for a year with each one of their cool backpacks and bags sold. In some countries, tuition can be as little as $15 USD per child, which might not seem like a lot, but can be cost prohibitive for some families. This is where you and Esperos can give a little hope. For your Stuff: http://www.esperosbags.com/
WARBY PARKER (NYC, New York)
Warby Parker is working to help the world see. For each pair of sunglasses or frames, they aim to provide a pair of eyeglasses for someone in need. Since their inception, they have managed to distribute over 1 million glasses with your help. This is impact you can see. For your Eyes: https://www.warbyparker.com/buy-a-pair-give-a-pair
What are some of your favorite socially good companies? Leave a comment below.